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About

Hitting all the right notes
and holding them.

Reverb is an independent
qualitative research and strategic brand consultancy with a reputation for cracking strategic brand positioning and creative development challenges – communications, packaging, brand identity

We strive to unearth and deliver customer insight in inspiring and impactful ways – so these can be absorbed quickly and enthusiastically into your organisation… and continue to resonate and reverberate long afterwards

We pride ourselves in nurturing the creative process, while remaining impartial

Strategic insight – delivered with conviction and clarity

About

Getting on your wavelength...

There is no ‘one size fits all’ approach. We will tailor your research design to the specific objectives of your project and target audience

Creatively using a mix of techniques (both face to face and the latest digital platforms) that includes group discussions, depth interviews, forum discussions, creative workshops, panels, pre- and post-tasking, accompanied activities and observations

Always with an empathetic eye to making the process stimulating and rewarding for participants too – yielding deeper, longer lasting insights

About

Rockin' all over the world...

International specialists, we’ve worked extensively across all 6 continents (in over 50 countries) – predominantly in North America, Europe, South Africa and China, but with enlightening outings to less well travelled destinations such as rural Ukraine and Russia, Zimbabwe, Libya, Lebanon, Chile

We are not tied to any network so we can cherry pick the best local partners for your project, drawing on relationships we’ve developed over the past 20 years

Clients

What clients say about us:

“Gary brings a lot more to our
team than being just an agency partner, he plays a true consultant role providing support over and above the brief.

The marketing team really value his point of view and look to him for brand guidance beyond project completion. He often challenges the brief with fresh thinking and approaches to ensure it best meets our objectives and he always brings real clarity and strategic insights in the output”

Jessica Norris

Pernod Ricard (Jameson Whiskey)

“One of the things that we value most about Gary and his team, is their ability to add real value to the creative process: by bringing an empathy, clarity and sense of direction that is always in line with the bigger strategic picture”

Nick Brookes

Managing Partner (Driven - Advertising Agency)

We’ve helped with the development of a number of brand or policy strategies, campaigns and new products that have been
proven to impact significantly on greater understanding or business growth:

Team

Founder

Gary Cawker

Gary has over 30 years experience.
He has a particular passion for creative work (comms, pack
design, visual identity) and strategic brand positioning.
He is an accredited Gold Standard Research Lead on
Unilever’s Partner Accreditation Scheme.  In his spare time he is a songwriter:  https://www.youtube.com/channel/UChZnObCiGGQmM0uxDAO9j7g

 

Associates