Independent qualitative research and strategy consultancy with a reputation for cracking strategic positioning and creative development challenges
We strive to unearth and deliver customer insight in inspiring and impactful ways – so these can be absorbed quickly and enthusiastically into your organisation … and continue to resonate and reverberate long afterwards
We pride ourselves in nurturing the creative process, while remaining impartial
Strategic insight – delivered with conviction and clarity
There is no ‘one size fits all’ approach. We tailor your research design to the specific objectives of your project and target audience
Creatively using a mix of techniques that includes group discussions, depth interviews, forum discussions, creative workshops, panels, pre- and post-tasking, semiotic analysis, accompanied activities and observations
Always with an empathetic eye to making the process stimulating and rewarding for participants too – yielding deeper, longer lasting insights
International specialists, we’ve worked extensively across all 6 continents (in over 50 countries) – predominantly in North America, Europe, South Africa and China, but with enlightening outings to less well travelled destinations such as rural Ukraine and Russia, Zimbabwe, Libya, Lebanon, Chile
We are not tied to any network so we can cherry pick the best local partners for your project, drawing on relationships we’ve developed over the past 25 years
“Reverb brings a lot more to our team than being just an agency partner, they play a true consultant role providing support over and above the brief.
The marketing team really value their point of view and look to them for brand guidance beyond project completion. They often challenge the brief with fresh thinking and approaches to ensure it best meets our objectives and they always brings real clarity and strategic insights in the output”
“One of the things that we value most about the Reverb team is their ability to add real value to the creative process: by bringing an empathy, clarity and sense of direction that is always in line with the bigger strategic picture”
“Gary and the Reverb team are among the most rigorous, thoughtful and process-enhancing researchers I have worked with globally.
There is often a tension between research and creative, but in my experience with Reverb, the team had an eye on the implications of their findings and sought to enrich, rather than derail, the strategic and creative progress.
Never ‘gotcha’ orientated, but rather – ‘How can we make it better, fuller and more effective?’
In attitude, delivery and intelligence, Reverb often feel like an extension of our in-house strategic function.
They manage sprawling projects and stakeholder input with ease and fluency, helping members of large teams to coalesce around insights that move brands forward.
I would recommend them as an agency or client partner any day of the week. All day long.
Prostate cancer comms development
Optimum Nutrition Packaging Development
Powers Whiskey Strategy & Comms (Ireland)
Disruptive Crown Paints Comms Aimed at Millennials
Campaign to Curb Violence Against Women & Girls
Jameson Cold Brew Proposition Development
CarShop Brand Purpose & Comms Development
Beavertown Bones Lager Proposition Development
Jameson Global comms development
Jameson Whiskey Global Strategy & Advertising 2002 - 2021
Midleton Barrel Club Proposition Development
Vimto Comms Development
Severn Trent Great Big Nature Boost Campaign Development
Provident comms development
Marmite Squeezy comms development
Marmite Squeezy Viral comms development
Almond Breeze comms development
webuyanycar.com comms development
Blue Diamond Nuts comms development
Lipton Infusions comms development
Encore comms development
Sofa.com comms development
Altraprofuture Luxury Scent Copy Development
Over 35 years experience, with a particular passion for creative work (comms, pack design, visual identity) and strategic positioning.
He is an accredited Gold Standard Research Lead on Unilever’s Partner Accreditation Scheme.
AssociatesHighly experienced strategic qual researcher with 20 years experience, with a particular flair for cracking tough strategy and comms challenges
25+ years experience, Unilever Accredited Research Moderator. Comms specialist.
25+ years experience, Unilever Accredited Research Lead. FMCG expert.
40+ years experience. Design research specialist.